First Chairman- Prince Littler. Deputy Chairman- Norman Collins.
Originally the company started broadcasting as ABC (Associated Broadcating Company), but were early forced to change this for obvious reasons.
From the start the company espoused film series as the mainstay of their output. After all, argued Collins, "nobody has ever come out of a cinema saying 'what a pity that film was filmed.'" In Charge of Production was Val Parnell. Oh, and in 1955 "Associates" were Lew and Leslie Grade, who were to really become ATV, and were to be inextricably 'ATV' until the company's final sad demise in 1981.
ITC (Incorporated Television Company)- ATV's most successful subsidiary!
This tribute appeared in 1995 in publicity from Bravo TV: "When they come to write the history of television, a special place is assured for ITC, the entertainment group founded by Lord Grade. Just a glance through the back-catalogue of 10,000 hours is enough to realise why the company is regarded with such respect."
In fact ATV's original subsidiary was ITP (Incorporated Television Programmes). ITC actually began in America, half-owned by Jack Wrather and half by ATV. TPA Television Programmes of America) whose logo appears on series like Charlie Chan was bought out by ITC in September 1958. Then in early 1960 Wrather was bought out by ATV, and the British legend was really born.

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ATV (London) schedule for Sunday November 2nd 1958
11.15 Church St Joseph & St Francis Xavier Richmond York- 12.15
1.30 Motor Cycle Scramble from Mayfields Course, Ringinglow, York (ABC)
2.25 Free Speech with Lord Boothby, WJ Brown, Michael Foot, Alan Taylor
2.55 Music Shop - host Teddy Johnson with Joan Regan, Billie Anthony
3.25 No Parking film starring Gordon Harker
4.40 Slater's Bazaar -ad mag with John Slater, Bert Weedon, Mavis Sage, Tony Hilton, Ray Cooney
4.55 Caroll Levis Junior Discoveries
5.25 The Adventures of Robin Hood - The Devil You Don't Know
5.55 It Can Happen Tomorrow - scientist Ritchie Calder with the latest scientific news (ATV)
6.00 News
6.15 The Sunday Break - with Rev David Sheppard
7.00 About Religion - School Religion
7.25 News
7.30 Wyatt Earp- Ballad and Truth
8.00 Sunday Night at the London Palladium- Dolores Gray
9.00 Dotto - quiz with Robert Gladwell
9.30 News
9.35 The Invisible Man- Shadow on the Screen
10.05 Armchair Theatre The Witching Hour starring Dennis Price, Thora Hird
11.10 After Hours - Shirley Bassey, Bernard Braden, Stirling Moss
Epilogue- Rev Robert Duce, Minster of Pett's Wood Congregational Church & Close down.

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