Dinosaur TV Advertising

ITV Advertising Revenue
The Television Press Agency announced the following gross spending by advertisers during May 1960.
£6,777,071 was the total for May 1960, compared with £4,886,082 in May 1959.

The regional figures were (May 1960 figures first, then those of the previous May):
A-R London........ £1,424,067 / £1,054,858
Granada ............. £1,305,016 / £888,809
ATV Midlands .... £691,150 / £541,330
ATV London ...... £652,595/ £570,630
ABC North ......... £521,889 / £421,205
Southern ............ £430,320 / £288,919
STV Scotland ...... £394,154 / £302,821
TWW Wales/West.£393,440 / £298,516
ABC Midlands..... £357,270 / £289,379
Tyne Tees .......... £332,625 / £229,615
Anglia** ............. £191,506
UTV Ulster** ...... £83,040

(**Note: these two regions opened in October 1959, so the figures only apply to May 1960)
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ITV Advertising Revenue

The Television Press Agency announced the following gross spending by advertisers during March 1960.
£6,757,644 was the total for March 1960, compared with £5,236,928 in March 1959.
Comparisons with the same month in 1959 showed an increase in revenue, not entirely accounted for by the introduction of two new regions.

The regional figures were (March 1960 figures first, then those of the previous March):
A-R London........ £1,483,405 / £1,178,129
Granada ............. £1,363,062 / £953,024
ATV Midlands .... £704,714 / £555,632
ATV London ...... £556,186 / £586,200
ABC North ......... £541,909 / £419,657
STV Scotland ...... £418,621 / £361,636
TWW Wales/West.£407,531 / £320,506
Tyne Tees .......... £347,236 / £246,687
Southern ............ £328,681 / £310,446
ABC Midlands..... £321,250 / £305,011
Anglia** ............. £198,082
UTV Ulster** ...... £86,987

(**Note: these two regions opened in October 1959, so the figures only apply to March 1960)

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